Ora.House: A New Voice in Contemporary Southern Design

Design Collection | Louisville, Kentucky

In a quiet pocket of Louisville, where Germantown, Shelby Park, and Smoketown meet, Ora.House is taking shape as a fresh and imaginative addition to the Southern design landscape. Rooted in collaboration and craft, this new furniture brand and design collective reframes regional design as contemporary, expressive, and beautifully unexpected.

Ora.House began as a creative spark between interior designer Natalie Officer and master furniture maker Daniel Chaffin. The two first worked together on a project that revealed how naturally their visions aligned. Her instinct for narrative and spatial emotion met his deep understanding of form and material, creating a shared language that felt immediate and energizing. Their early collaboration grew into a desire to build furniture together and to offer this work to a wider audience. Ora.House is the evolution of that partnership and reflects their belief that design can be both artful and deeply grounded in craft.

The inaugural collection introduces three signature pieces that define this emerging vocabulary of modern Southern design:

The o.ottoman, a curved and playful form that invites touch.
The a.bench, a thoughtful seat that shifts easily into a table.
The r.hutch, an oval cabinet wrapped in interchangeable textiles that feels soft, sculptural, and architectural all at once.

Each piece carries a quiet confidence, crafted by hand, shaped by regional woods, and designed to live as both sculpture and utility. The collection reflects the balance that makes the partnership work: expressive lines paired with honest materials, emotion paired with precision.

At the center of Ora.House is a collective spirit. Throughout the year, new Southern collaborators such as ceramicists, textile artists, and lighting or glass designers will join the work and add their creative signatures. This evolving roster will expand the narrative of the brand and celebrate the modern talent emerging across the region.

Ora.House is more than a furniture line. It is an invitation to reimagine what Southern design can be: curious, modern, and full of expressive possibility. A place where craft becomes story and where collaboration shapes the future of the region’s creative identity.

Explore more at ora.house and @ora.house.furniture.

Featured in: The Leo, Design Milk, Business First, Aspire