All photo credit @LukeMetzinger
Photos. They document the adventures we have been on in 2018, and we are better for the hurdles, the learning, and even... dare I say... failures. What a compliment to our team, to be brought in on multiple commercial projects, a national product line launch, and even healthcare and co-working conceptualization. Concepts that are cutting edge and revolutionizing the way people think, and will ultimately behave. Of course, our sweet spot, proven more so by the years adventures, are the intimate relationships of highly personalized residential design. Working with some of the most talented architects in Louisville, we have kept our operation small, invited in passionate partners to hone our talents, and added skilled people to help us transition in growth. We are still that small studio, in lock step with our art community, and craftspeople, but 2017 forced our physical growth in a positive, all be it not for the risk adverse, direction. 2018 will mark our 10 year anniversary in Louisville. Some raw captures here of the work we do, the spaces we have had a hand in, and the true joy of the journey.
When we closed out our small 450 square foot studio at the end of summer, we rested. But, if only for a minute, to recognize the true purpose of our work. The work we attract and the talent we share. How do we innovate, is there a pivot point? It all rests here... in the studio.
“Working in a studio:
The boss in a factory relies on compliance. More compliance leads to more profits. Do what you’re told, faster and cheaper, repeat.
This is the history of the twentieth century.
The studio, on the other hand, is about initiative. Creativity, sure, but mostly the initiative to make a new thing, a better thing, a process that leads to better.
It’s peer to peer. The hierarchy is mostly gone, because the tasks can be outsourced. So all that’s left is leadership.
Initiative plus responsibility. Authority is far less important, as are the traditional measures of productivity.
You can tell a studio and factory apart in about three minutes.”
-Seth Godin
The future is exactly as you make it, and we could not feel better about what we have started here.
Thanks for giving this a read. See you in the new year.
Natalie + Julie + Luke + Taylor + Joe
